Description: Place, Vision and Cultural Strategy for an office tower replacing ITV Studios that combines Affordable Workspace & Training Management | Integrated design with Architects & Landscape Architects | PREVIEW meanwhile programme to test concepts.

Objective/Success: Obtain a joined-up public benefit that complements and doesn’t compete with the culture of the South Bank | Planning granted 6-1 in favour due to public benefit uplift.

Approach: Research for Lambeth Borough + commercial office needs + culture of South Bank indicated that the area needed a placemaking vision that made a ground floor appeal that combined affordable workspace, skills & training requirements, cultural gap. PREVIEW programme with Lambeth organisations gave 6-month residency and facilitated co-design with architects. The London Studios solution supports and showcases Next Gen talent that appeals to the commercial tenants; provides exciting base and public realm programming; and offers opportunity to Lambeth young residents.