Objective:
To develop a festival that celebrated the new sections of the museum
as well as the existing exterior and interiors. Festival to celebrate the
opening of the Exhibition Road, Amanda Levete-designed entrance.

Approach:
Work with the curators and bring new artists into the V&A history.

Artists and Designers included:
Anat Ben David
Simon Heijdens
Julie Cunningham
Molly Goddard
Ron Arad
Mira Callix
Zandra Rhodes
Jonathan Barnbrook
Greenaway & Greenaway
Toru Ishii
Leyla Reynolds