Objective/Success:
Placemaking that accesses cultural excellence to bring together existing and new communities | Recruitment of Cultural Director | Lead Sponsor & Location of Brent Borough of Culture | brokered Royal Philharmonic Orchestra as resident organisation | 2-year objectives met in 6 months | Troubadour Theatre | Box Park | Getty Images Popup.

Approach:
By aligning the heritage of Wembley as a place of great sport & cultural moments, the Cultural Plan was developed to be the catalyst programme to draw residents in, together, and across the site; & attract new businesses.